JO MALONE- COLOGNES

The journey of scent starts here. Which scent represents you? The fruity Fragrance makes people feel optimistic and sunshine. The floral perfume brings elegant and sexy to people. The woody cologne makes people fell calm and competent. Each smell represents different personality.

What is the function of a cologne? First, most of the same categories of products share the similar function between each other. Tracing back to the 16,17^th century we found that the original function of perfume is deodorization. Second, colognes are the products that make people smell good. Even though a scent is very subjective. Some people may like it, and some people may not. People put on perfume in order to smell “great”. Third, fragrance is a way to show courtesy. In the social occasion, it’s polite to smell fabulous. People don’t make friends with people with strong body odor. Indeed, it’s easy to copy functional benefits, but emotional benefits mean lots more when people making buying decisions.

What Jo Malone brings to customers? First, it offers an experience. The moment of choosing from your own colognes can be memorable. No matter which magical scented bottle you purchased as a gift or for yourself. I believe Jo Malone provide a great adventure to help you match your own scent! When you come by the stores, the blossom smell fills the air. Only two or three customers are allowed to enter the store at a time in order to maintain quality of service. They want customers to acquire the best experience in Jo Malone. Beautiful ivory box tied with a black ribbon wrapped with scented whitepaper is Jo Malone’s gift box. Every moment in the store is memorable for customers. Second, colognes represent you. It fully presents your personality. When somebody wears the same kind of perfume over a long period of time. It could be his/her mark. Definitely, perfume makes you special. Third, colognes make people feel confident. As a statistic shows that wearing perfume makes women feel more attractive. Men also comment that while dating with a woman wearing fragrance, they feel the air is full of love and romance. Colognes are romantic catalysts.

The point of the unique selling points of Jo Malone’s Colognes is Unique. By mixing Jo Malone’s Colognes themselves, customers create their own special, unique scent. Every woman wants to be special. Creating your own colognes will make you not wearing the same perfume with other anymore. Scent will be your unique special mark.