KICKSTARTER

KICKSTARTER is a platform to help people achieve their dream. If people have a creative idea but with limited funds, they launch projects at KICKSTARTER. Other people may interest in some projects and support amount of money to support a project founder to achieve his/her dream. We can analyze this cooperate pattern into more specific detailed.
First, a project launcher aspect. It’s a great opportunity to bring an innovative idea into life. How to persuasive people to back your project is another challenging thing. How to be unique and how to back by others I n the main things on KICKSTARTER. Great at storytelling make your projects outstanding and appealing. Not only focus on content, but also work on video tapping or visual images. Make your idea more specific and detailed is crucial. People don’t have speech time to convince people. How to catch attention when customers browsing through the Internet. 5W is useful. Tell everyone who you are, what you’re doing, why do you launch the project, when is this project ready to be launched, and where it is. Make a connection with your backers, and try to involved with them. What’s more, frequently renew your schedule make your project look planned.
Second, a backer aspect. Backers do not get ownership and equity or financial reward after back a project. Feeling projects creative or inspiring, Backers can pledge money to support founders. Not only giving the amount of money, it’s more likely that backers making a contribution to make others people achieve their dream. Projects are varied. It could be a dancer open private studio, or helping Syrian women who were a new comer to Hamilton to open their restaurant. Most of the backers get a reward. Every project offers a different reward. It could be a mug, Thanks card or even performance tickets. A founder in Harlem, NY, wants to start aㄙ ice cream shop. He says that there is no ice cream shop in Harlem. He is great at storytelling that how he loves this place and trying to make the place more pleasant. He is making a connection with his neighborhood. He offers the reward to a different amount of pledge. People pledge for $50 dollars get a Tote bag, ticket for two scoops of ice cream and pin, and pledge for $2500 get free ice cream for a year. One point to be concern that there is no guarantee for backers that project would be fulfilled. People can’t take back their money if a plan does not work.
Third, from KICKSTARTER aspects. It’s a platform for people to launch their projects. KICKSTARTER allows certain issues to be launched, such as Film, Art, Food, and Technology. KICKSTARTER charge for 5% if a project is successfully funded.